Failure to determine whether customers have read the message or not, simple, boring message content, and not attracting customers’ attention, … are the difficulties that businesses often face when sending text messages of customer care.
SMS Zalo is a digital marketing solution born to solve the above problems through Zalo messages. In addition, this service also helps businesses enhance the ability to provide information to connect with customers and reach the maximum number of smartphone users to optimize investment and personnel costs.
The following article will help you better understand what SMS Zalo is, and know how to effectively use this mobile marketing solution.
What is the Zalo SMS?
It is a way to send notifications about taking care of customers via Zalo, allowing businesses to use SMS API to give customer care messages to Zalo’s users without users having to follow Zalo OA before.
Besides, SMS Zalo also has another way of calling eZNS.
Conditions to send: Only send customer care messages. In particular, send to consumers notifications that there is a transaction with the business until the transaction is completed. ZNS is a service that is used when there are events related to account fluctuations, trading transactions, and financial relations.
Features of SMS Zalo
- SMS Zalo helps businesses that can be capable to interact 1-1 with Zalo users via Zalo OA.
- Take advantage of ZNS for customers to click Follow the page and then send promotions to customers who have followed Broadcast for free (Maximum 4 SMS/month).
- Save cost.
- The speed of sending messages is fast. After 1 second, the message is sent, and after 3 seconds, 90% of users will receive the message when they are online.
Price list of SMS Zalo
SMS Zalo is an additional channel on the enterprise’s existing infrastructure, which can be easily deployed anytime the business wants.
In addition, the investment fee for the marketing service can help enterprises save more than 40% of costs compared to other marketing channels.
Currently, the Zalo SMS price list includes the following 2 types of information:
- Formal news: Charged for a successful receipt in 2 hours at the price of 220 VND/message.
- Priority message: Charge on a successful transaction in 15 seconds at the price of 330 VND/message.
Besides, you can use other alternative channels to solve a case of risk that ZNS messages failures with the integrated solution of Multi-Channel Messaging API.
By this model, businesses can apply the process of sending multi-channel messages, in turn, Zalo -> Viber -> SMS.
Multi-Channel Messaging API – Rated as a multi-channel solution that helps businesses optimize interaction efficiently, and ensures 100% of customers receive messages.
Benefits of SMS Zalo
Reach maximum potential customers
Currently, Zalo is becoming the social network with the largest number of users in Vietnam, with a number of 74.7 million in February 2022. Therefore, “golden warehouse”, “fertile land”, and “promised land” are nouns referring to Zalo in exploiting messaging applications on this platform to offer highly effective marketing solutions.
Specifically, 100 million signed accounts, 54 million daily run accounts, and 1.4 billion messages sent per day. It can be seen that this market will support maximum customer reach easily. Typically, 100% of messages are sent on the Zalo application after 1s, 90% of ZNS messages are received after only 5 seconds.
Diverse news content
With each business goal, enterprises will certainly offer individual approach strategies for each target group. However, eZNS becomes the perfect choice with the ability to allow enterprises to set up diverse and vivid content including text, images, logos, brand names,…
Moreover, the text content can also integrate a link insert button or a CTA (Call To Action) button to optimize two-way interaction.
Capable of deployment
eZNS has a standard API system that allows programmers to conveniently integrate messaging services into any software system of any language.
Capable of cost optimization
Compared to other text marketing channels, the cost of sending ZNS messages is very low, only half. However, the advantages that this messaging service brings to businesses are compared to the costs if they know how to use reasonablely.
Thereby contributing to effective customer service support, and improving brand recognition. Specially, businesses can send notifications to users without having to follow Zalo OA before.
High level of user information security
Security of customer information is a matter of concern when theft and information leakage occurs frequently, affecting businesses. SMS Zalo is committed to the maximum security of user information because data is transmitted to Zalo API via HTTPS protocol. So it is possible to control the right to exchange content between businesses and Zalo according to Open API standards.
>> See more: Benefits of Zalo Customer Service
SMS Zalo – Marketing service that gives businesses special benefits to support and improve customer service in an effective, simple, and fast way.
Currently, eZNS is running a super promotion:
GIVE FREE 50,000 ZNS MESSAGES IN THE FIRST TIME YOU SIGN UP
To register to experience zalo marketing services with eZNS, quickly contact:
Hotline: 0901 888 484
Head office: 140 – 142 Road No. 2, Van Phuc City, Hiep Binh Phuoc, City. Thu Duc, City. Ho Chi Minh.
Hanoi Branch: An Hung Building, 85-87 Hoang Quoc Viet, Nghia Do, Cau Giay.
Cambodia Branch: Thida Rath #154 St.33MC, Sangkat Steung Meanchey, Khan Mean Chey Phnom Penh.